The first step is connecting to masses of people. Social media is a new way to connect people to distant places like Congo. Then it is up to the NGO to get them to care and act.
Engage: the Carve Blog on Social, Search, Talent - Post details: Can Social Media end Poverty?.
N.G.O's are increasingly using social media to help spread their messages virally across the web, raise awareness and recruiting new supporters to the cause in the process.
Karina Brisby, interactive campaigning manager at Oxfam, said: "Using this widget allows Oxfam to reach out to a wide audience of people who want to make a difference, but might not necessarily be aware that they can do this by visiting our website.
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